Andrew Brooks, founder of Bond Golf Global and former Director of Golf Sales and Marketing for the Bermuda Tourism Authority (BTA), played a leading role in elevating the Hacker’s Cup into a premier event that showcased Bermuda’s exceptional golf offerings. The Hacker’s Cup, an annual event that pits journalists against celebrities in a spirited team competition, has become a cornerstone of Bermuda’s golf tourism strategy, generating extensive media exposure in the U.S. and Europe.
“Having journalists and celebrities test drive our golf courses and offer their testimonials is an effective way to promote Bermuda’s golf product,” said Brooks. By hosting participants like Game of Thrones actor Robert Pugh, Premier League legend Darren Anderton, and America’s Cup sailors from Oracle Team USA, the event provided compelling storylines that extended beyond the greens.
The 2015 Hacker’s Cup also incorporated video and audio content for the first time, broadening its multimedia reach. Highlights included in-flight video features on major airlines such as Air France and Emirates, as well as a live radio broadcast by Ann Liquori from NPR affiliate WPPB. These initiatives not only showcased Bermuda’s golf courses but also highlighted the island’s rum, beaches, and connection to the America’s Cup.
With rounds played across iconic Bermuda courses—including Riddell’s Bay, Turtle Hill, Mid Ocean Club, and Port Royal Golf Course—the Hacker’s Cup reinforced Bermuda’s standing as a world-class golf destination. Under Brooks’ leadership, Bond Golf Global continues to create unique opportunities that drive international recognition and enhance golf tourism.
Learn how Andrew Brooks and Bond Golf Global are shaping the future of golf tourism.